Postcards – what you need to know
Overall, direct mail postcards offer a versatile and cost-effective advertising solution for Canadian businesses looking to increase brand awareness, generate leads, and drive sales. Think of real estate agents, restaurants near you and local tradespeople in your area, and you know exactly what these postcards are like. With their high visibility, customizability, and measurable results, postcards can be a valuable addition to any marketing strategy.
But it’s not just business people who are using these postcards. Families use them to send birth announcements, vacation souvenirs, invitations for family events - save-the date reminders for future get togethers are just a few examples how these personalized postcards are being used in Canada
Jgraphx offers an extensive selection of postcards in many sizes, materials and choice of quantities.
For those who love this sort of thing, here's a general overview of the history of direct mail postcards in Canada:
1. **Early Usage**: Direct mail postcards have likely been used in Canada since the late 19th or early 20th century, following the widespread adoption of postal services and advancements in printing technology. Businesses saw the potential of postcards as cost-effective advertising tools for reaching potential customers directly in their homes
2. **Growth in the 20th Century**: Throughout the 20th century, direct mail postcards became increasingly popular in Canada as businesses sought new ways to reach consumers. Postcards were used to promote a wide range of products and services, including retail sales, travel destinations, events, and more. And the cost of this form of direct mail advertising was a lot less than many other forms of advertising.
3. **Targeted Marketing**: With the development of targeted mailing lists and data analytics, businesses in Canada could refine their direct mail postcard campaigns to reach specific demographics, geographic areas, or customer segments targeted by postal codes. This targeted approach increased the relevance and effectiveness of postcard advertising. Unlike other types of advertising, businesses knew that every targeted postal address would receive their announcement.
Jgraphx offers an extensive selection of postcards in many sizes, materials and choice of quantities.
4. **Integration with Digital Marketing**: In recent years, direct mail postcards in Canada have been integrated into broader marketing strategies that include digital channels such as email, social media, and online advertising. Businesses use data-driven approaches to coordinate direct mail postcard campaigns with digital touchpoints, creating a seamless and omnichannel customer experience.
5. ** Families have also been keeping current with modern trends in printing on demand technology, which has become so much more cost effective, even for small orders . Families can order a few dozen or several hundred postcards without overextending their budget. Not only is it very cost effective, but digital printing enables the design and content to really stand out and when combined with mailing lists software, each postcard can be automatically addressed.
6. ** Overall, direct mail postcards have remained a relevant and effective advertising tool in Canada, offering businesses a tangible and targeted way to reach potential customers and drive sales. With the right strategy and execution, direct mail postcards continue to play a valuable role in Canadian marketing campaigns.
Jgraphx offers an extensive selection of postcards in many sizes, materials and choice of quantities.