Advertising Signage – what you need to know
The evolution of advertising signage . With their high visibility, customizability, and measurable results, business signage is a traditional and effective form of business advertising that dates back to medieval times and even earlier.
Today we will focus on three very popular forms of business signage: Trade show signs coroplast signs and windows sign. Rest assured that we also offer signs for any occasions at a very affordable price with a very quick turnaround.
Jgraphx offers an extensive selection of all types of signage in many sizes, materials and choice of quantities.
For those who love this sort of thing, here's a general overview of the history of Business signage in Canada:
Trade Show Signs
1. **Cost effective and highly targeted signage**: In the early days, trade show booths were simple and relied heavily on basic banners and posters. These early signs were often handcrafted and featured minimalistic designs. As printing technology advanced, so did the complexity and quality of trade show signage. The introduction of digital printing in the latter half of the 20th century allowed for high-resolution graphics and more intricate designs, greatly enhancing the visual appeal of trade show displays.
Modern trade show signage emphasizes the importance of branding and messaging. Effective signage uses bold colors, striking visuals, and clear messaging to capture attention and communicate a company's value proposition quickly. Lighting also plays a crucial role in enhancing the visibility and appeal of trade show displays.
Today, trade show signage continues to evolve with trends focusing on sustainability and eco-friendly materials, reflecting a growing awareness of environmental impact. As businesses continue to innovate, the future of trade show signage promises to be even more dynamic and engaging.
Jgraphx offers an extensive selection of all types of signage in many sizes, materials and choice of quantities.
Coroplast signs
2. **Perfect for Indoor and Outdoor Signage**: Coroplast signs, made from a twin-wall polypropylene sheet, have a rich history and are widely used today for their durability and versatility. The material, known as corrugated plastic, was first introduced in 1973 in Montreal, Canada. Early notable uses included signage for the name change from Esso to Exxon at service stations and extensive use during the 1976 Montreal Olympic Games.
Coroplast signs are particularly valued for their weather-resistant properties, making them ideal for outdoor use. They are popular in political campaigns, real estate advertising, and event signage due to their ability to withstand rain, wind, and prolonged sun exposure without fading or deteriorating.
These signs are lightweight, cost-effective, and customizable in various sizes, shapes, and colors, allowing for high-resolution graphics and vibrant displays. Additionally, Coroplast is environmentally friendly, as the material is recyclable, supporting sustainable practices.
Today, Coroplast continues to be a leading material for signs, known for its practical applications in both short-term and long-term signage needs across multiple industries.
Jgraphx offers an extensive selection of all types of signage in many sizes, materials and choice of quantities.
Window Signs
1. **Highly visible and engaging**: The earliest forms of window advertising can be traced back to the late 19th and early 20th centuries when businesses began using posters to attract customers by displaying them in storefront windows. These posters often featured bold colors, striking visuals, and catchy slogans designed to grab the attention of passersby. One notable period was the Art Nouveau movement, which saw posters adorned with elaborate, ornamental designs that combined fine art and commercial appeal.
The digital age has further revolutionized window advertising posters. Advances in printing technology and digital design have enabled the creation of high-resolution, full-color posters that can be quickly produced and customized. Digital posters and displays have also become common, allowing for dynamic content that can be easily updated to reflect new promotions or seasonal changes.
Overall, advertising posters for windows have evolved from simple hand-drawn signs to sophisticated, high-impact marketing tools that continue to play a vital role in attracting customers and promoting products.
Jgraphx offers an extensive selection of all types of signage in many sizes, materials and choice of quantities.